Promoting ‘Security by Sweden’ through strategic, integrated communications campaigns

The brief

We were tasked with elevating brand awareness and driving leads for Swedish cybersecurity firm Clavister. Its long heritage in the space wasn’t reflected in its activities or the engagement it was receiving from its target audience. We implemented a fully integrated PR, social and digital marketing programme to get Clavister the recognition it deserves.

Pieces of coverage across European national and trade publications in 18 months, with tactics including newsjacking, announcements and insightful thought leadership
Year on year increase in website traffic as a result of our PR and digital marketing campaigns
Marketing-qualified leads secured for the sales team

The results

Throughout the first 18 months of working together, our PR and digital marketing activity generated 150+ pieces of coverage in key publications across Europe, 500+ qualified leads for the sales team, 5,000+ engagements across LinkedIn and Twitter, and a 50% year-on-year increase in website sessions. We also oversaw ongoing website maintenance to enhance visitor experience.

“From the very start of the relationship, Aspectus was an extension of our team. Able to take our key messages and amplify them to our audiences globally, the integrated campaigns have had a hugely positive impact. Also, we can always count on the counsel and strategic advice the team provides.”

Camilla Törnblom, Global Marketing Director

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