How we developed a multi-channel campaign to achieve maximum brand awareness for Volt.  

When a quick nine-month campaign is put in place, your messaging needs to be concise, targeted and consistent. Leveraging off strong media relations and understanding the ins out of Volt’s target market resulted in 77 pieces of quality industry coverage. 

Client

Service(s)

Campaigns & ContentPR & Comms

Sector(s)

Financial Services

Our Approach

Following a record-breaking Series A funding round to support its expansion into new territories, Volt needed to build brand awareness whilst educating merchants and PSPs on the potential of account-to-account payments, powered by open banking. Engagement with investors remained a priority too. Our strategy had three different strategic elements to continue building brand awareness. First, we developed content with compelling B2B thought leadership, positioning Volt at the forefront of the current payment conversation. We also did active newsjacking to identify and react to breaking stories impacting the payments industry. Finally, to support this, we produced punchy social media drafts to amplify content. 

Results we’re proud of

77


Pieces of quality industry coverage generated over just nine months​ – from City A.M. and Entrepreneur, to PYMNTS and The Fintech Times, to Verdict and BetaNews 

67.7m


Audience reach​ with a maximum domain authority of 94 

1


Industry event hosted in partnership with UK Finance, attended by open banking industry players and journalists 


All in the details

 Subject matter experts 

Deep understanding of the open banking and payments space meant creative storylines were developed that engaged the target audience.

 Extension of in-house team 

Agile, adaptable and speed, key to delivering ongoing results.

 Media clout 

Connections that matter, enabling the brand to reach all target audiences.

  • ACA Group

    Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.

  • Marks & Clerk

    Newsjacking to showcase IP expertise to new audiences in key growth sectors.

  • Baringa

    Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.

  • Ayming Group

    Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.

  • UHY

    Building an effective presence in target media to enhance the company’s profile and its reputation

  • Gulf Bridge International (GBI)

    Build GBI’s reputation as a global infrastructure provider connecting East and West through the Middle East.

Find out how we can help you achieve your business goals. 

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