Media and thought leadership campaign across adtech media in order to raise brand awareness.

The brief

Eyeota wanted to raise brand awareness and position itself as an authority on data – in particular third party data – within programmatic ad/marketing campaigns. The campaign targeted agencies and in-house marketers.

8m
online coverage readership (generated from Dec 2015 - Apr 2016)
62k
estimated coverage views
6
backlinks

The approach

Right from the beginning the campaign sought to proactively align Eyeota with the key debates shaping the industry – from data versus creativity through to a mini educational series about third party data and the crucial role it plays in the success of programmatic campaigns. The focus was on thought leadership articles, commentary and promoting the quarterly Eyeota Index.

SEE RESULTS

The result

On average, Aspectus exceeded its coverage target by 100% during 2016, generated direct LinkedIn approaches for CEO Kevin Tan, secured coverage in all key titles including AdExchanger, Media Post, ExchangeWire, The Guardian, PerformanceIN and The Wall.

Aspectus were tenacious and proactive in seeking to align us with topical issues. They were able to seek multiple placements from one idea, resulting in maximum coverage and our CEO being approached on a couple of occasions about pieces he had contributed

Laura Keeling, VP of Marketing
Eyeota

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