A dual-region PR program combining launches, expert profiling and real-time newsjacking to position Fathom as the definitive voice in flood and climate resilience.
The Brief
Fathom, a global flood risk intelligence company, needed to broaden its media profile beyond Europe and parts of the US. Aspectus was brought in to drive awareness across the wider US and Asia-Pacific region, position Fathom’s leadership as trusted industry voices and generate sustained coverage across insurance, technology and climate media.
The Challenge
While Fathom’s global flood modeling capabilities are world-class and already gaining established footholds with top-tier media in New York and Washington, it sought to broaden visibility across the wider US & APAC region. In the US, the conversation centred on AI, data quality and risk management; while in Asia-Pacific, the focus was around escalating climate losses and insurance protection gaps. By evolving Fathom’s deeply technical proposition into stories compelling enough to land with Bloomberg, Associated Press and specialist trade titles alike, Aspectus helped strategically position Fathom’s spokespeople and secure consistent top-tier media hits in a fast-moving global news cycle.
The Approach
We built a strategic communications programme anchored around Fathom’s most newsworthy moments, supplemented by an always-on media outreach effort to secure expert commentary, bylines and broadcast appearances. In Asia-Pacific, we leveraged regional flood events and policy developments to keep Fathom media-visible between announcements, and in the US, we opened doors to top-tier technology and broadcast outlets while securing coverage with the likes of WSJ and Newsweek. Across both regions, we profiled individual spokespersons to cement their authority as trusted media go-tos.
Results we’re proud of
47
media opportunities and engagements secured across 10 months
6
executive spokespersons profiled and featured in the media across both regions
1
exclusive Bloomberg story on Southeast Asia flood losses
All in the details
Top tier reach
Opened doors at Bloomberg, WSJ, Associated Press and Fox Weather, putting Fathom’s experts in front of global audiences at critical moments, including an exclusive on Southeast Asia’s mounting flood losses.
Thought leadership
Placed bylines and long-form articles in Asia Insurance Review, Risk Management Magazine and Route Fifty, building authority across AI, data quality and climate risk, with further opportunities already in the pipeline.
Real-time newsjacking
Turned live events, from flooding in Australia and Indonesia to Singapore’s flood defence legislation, into timely commentary opportunities that reinforced Fathom’s relevance and kept the brand visible between major announcements.
”We’re enjoying working with Aspectus and have been impressed with their proficiency in media relations & news-jacking capabilities, which have helped evolve our presence in key markets like the wider US & Asia-Pacific.”
Charlie Binder Rios
PR & Communications Manager, Fathom
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