Green Link Digital Bank

The Brief

Green Link Digital Bank needed a website that better communicated the breadth of its offering and reflected the ambition of the business behind it. It needed clearer routes through complex products and use cases, stronger search visibility, and a flexible platform its team could manage and grow over time. 

The Challenge

GLDB wanted its website to become a destination for businesses navigating increasingly complex banking and financing needs, while helping the bank build authority in its core markets. 

The challenge was making a broad proposition simple. From cash management and working capital to trade and embedded finance, users needed clear routes to the products most relevant to them, particularly MSMEs with distinct financing needs. 

The site also had to support existing onboarding journeys, strengthen GLDB’s visibility in search, and give its team the flexibility to manage and expand the platform as the business grew, drawing on our banking expertise. 

The Approach

We started by mapping the digital banking landscape to identify areas of white space and understand how GLDB could stand apart. That insight shaped the UX, visual direction and structure of the site. 

We created a new sitemap, simplified user journeys and developed mobile-first wireframes around how customers navigate products, industries and use cases. From there, we pushed GLDB’s existing visual identity further to create a more distinctive digital experience. 

Our digital marketing expertise also brought search into the process from day one. Keyword research informed site structure, metadata, copy and an ongoing program of optimized content. 

A headless architecture completed the foundation, giving GLDB a platform that is easy to manage, secure and built to scale.