Integral is a market leader in currency technology.
As part of its growth strategy, it needed a new user-centered website which delivered a strong and consistent impression of its technology credentials.
Integral builds best-in-class currency technology solutions for some of the world’s leading financial organizations. Although it had seen tremendous business growth, its website was not keeping pace. With poor visibility on search engines and a disjointed user experience (UX), the company needed a website that would resonate with its most important audiences – banks, brokerages and payment companies. This was a project driven by high-quality research: quantitative Google Analytics insights from the existing site, sector expertise from our Capital Markets specialists, and a deep dive into how, exactly, visitors were engaging with the existing site. It all provided insight into audiences, hurdles in the user journey, messaging gaps, and missed SEO opportunities. With these foundations in place, our design and development team could build the component-led site, while our content specialists develop search-friendly content, to give Integral a powerful, hardworking website.
Results we’re proud of
Increase in session duration as users had a more positive experience
Increase in organic session duration as a wider range of engaged audiences reached the website
Decrease in organic search bounce rate as users viewed more pages on the website
All in the details
Because of our initial research, we could be sure that the new site would highlight the issues that mattered most to Integral’s distinct audience groups.
We built the site with the latest Accessibility and Core Web Vitals in mind to provide a high-level user experience – without compromising on speed and site performance.
We placed lead-capture forms at strategic points throughout the new website to improve the overall rate of conversions.
Devising and delivering the launch of major new retail investment challenger brand
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
Building new links with key identified target media and diversify into wider vertical press
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press