Integral asked Aspectus to develop and implement a multi-channel digital campaign to promote its award-winning eFX trading platform. The objective was to build product awareness among a pan-European target audience of banking professionals over a three-month period.
We developed a creative concept that highlighted BankFX’s main product features, including its compliance with MiFID II. We then distributed this concept to Integral’s target audience via email, paid search and display and paid social channels. We also designed the BankFX destination landing page to drive traffic to the website. Weekly campaign reporting and optimisation ensured optimal results.
The campaign was successful in building awareness among Integral’s target audience over three months, generating 841k impressions across paid search and display, as well as 340k impressions on LinkedIn. The combined campaigns generated 1,650 new website users. Eight sales qualified leads were also generated as a direct result of the email campaign.
“We wanted to support the work we were doing with Aspectus to generate awareness about Integral as a company with a multi-channel digital campaign focused on our BankFX product. The Aspectus digital team helped us create the strategy and they managed the execution of a successful, targeted campaign. We look forward to kicking off our next campaign with Aspectus.”
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