Launching Airswift, the merger of two major manpower brands: Air Energi and Swift WWR.

The brief

Create a cohesive brand identity to reflect the size and opportunity of the merger. Generate an instant industry buzz across Europe, the US and Asia to engage candidates, investors, media and staff. Up the profile of the leadership team and establish a solid platform for future communications work.

pieces of tier 'A' coverage
interview and commentary opportunities
Twitter followers in the first three weeks of launch

The result

A unified brand. Concise messaging to help employees to stay on message. Stacks of coverage including Houston Business Journal, Rigzone and Upstream. Upped the profile of the leadership team by brokering relationships with influential media and securing interviews with EnergyWire, Recruiter and Recruitment International.

We were extremely impressed by the quality of the approach and the dedication of the Aspectus team. The results – which generated significant engagement across Europe, Asia and North America – completely exceeded our expectations.

Peter Searle, CEO

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