Create a cohesive brand identity to reflect the size and opportunity of the merger. Generate an instant industry buzz across Europe, the US and Asia to engage candidates, investors, media and staff. Up the profile of the leadership team and establish a solid platform for future communications work.
We started with brand new messaging to make Airswift known for the things it's great at. We ran a proactive media relations campaign supported by highly sharable visual content. The news played out over multiple channels including social. We reached the global business, energy, investor and recruitment media in the Europe, the US and Asia.
A unified brand. Concise messaging to help employees to stay on message. Stacks of coverage including Houston Business Journal, Rigzone and Upstream. Upped the profile of the leadership team by brokering relationships with influential media and securing interviews with EnergyWire, Recruiter and Recruitment International.
We were extremely impressed by the quality of the approach and the dedication of the Aspectus team. The results – which generated significant engagement across Europe, Asia and North America – completely exceeded our expectations.
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