Our Approach

Get it right, and Google Ads can be a valuable way to expand the reach of your business and engage with potential clients and customers. However, it can be easy to pay for ads that aren’t delivering. Contis had developed a complex account and campaign structure. And its bidding strategy, ad maintenance and daily performance monitoring all needed to be optimized for much better results. We carried out a thorough health check on Contis’ Google Ads account to identify the main pain points that were limiting the account’s full potential. From there, we built a detailed optimization plan to improve the quality of traffic. This included adjusting bidding strategies across all campaigns, recommending new ad formats and developing a new approach for keyword match types.  

These performance improvements resulted in increased ROI across all of its PPC campaigns.