Westwood Global Energy Group

Refresh Westwood Global Energy Group’s brand strategy and website to present a cohesive brand

The brief

Following a number of acquisitions, Westwood Global Energy Group needed a refreshed brand strategy and new website to present a cohesive, integrated brand to external audiences.

28%

increase in time spent on site

1,160+

LinkedIn website traffic referrals

272%

increase in LinkedIn impressions

The approach

The brand strategy was an essential first step to identify the most effective messaging to engage target audiences. Using the messaging framework as a guide, we rebuilt the site on WordPress to unify the brand, with the ultimate aim of securing more qualified leads. In tandem, we ran a social media audit to funnel more users back to the site.

The result

In three months following launch there was a 28% increase in time spent on site, 9% increase in organic traffic and 8% increase in total monthly traffic year-on-year.

During the same period of managing their LinkedIn and Twitter channels we achieved a 272% increase in LinkedIn impressions, 550+ new LinkedIn followers and more than 1,160 LinkedIn website traffic referrals.