Westwood wanted a new website to unify the brand.
Following a number of acquisitions, Westwood Global Energy Group needed a refreshed brand strategy and new website to present a cohesive, integrated brand to external audiences.
Client
Sector(s)
Our Approach
The brand strategy was an essential first step to identify the most effective messaging to engage target audiences. Using the messaging framework as a guide, we rebuilt the site on WordPress to unify the brand, with the ultimate aim of securing more qualified leads. In tandem, we ran a social media audit to funnel more users back to the site.
Results we’re proud of
1K+
LinkedIn website traffic referrals
28%
increase in time spent on site
272%
increase in LinkedIn impressions
All in the details
Increased organic traffic
In three months following launch there was a 28% increase in time spent on site, 9% increase in organic traffic and 8% increase in total monthly traffic year-on-year.
Gaining followers
During the same period of managing their LinkedIn and Twitter channels we achieved a 272% increase in LinkedIn impressions, 550+ new LinkedIn followers and more than 1,160 LinkedIn website traffic referrals.
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