Refresh Westwood Global Energy Group’s brand strategy and website to present a cohesive brand

The brief

Following a number of acquisitions, Westwood Global Energy Group needed a refreshed brand strategy and new website to present a cohesive, integrated brand to external audiences.

LinkedIn website traffic referrals
increase in time spent on site
increase in LinkedIn impressions

The result

In three months following launch there was a 28% increase in time spent on site, 9% increase in organic traffic and 8% increase in total monthly traffic year-on-year.

During the same period of managing their LinkedIn and Twitter channels we achieved a 272% increase in LinkedIn impressions, 550+ new LinkedIn followers and more than 1,160 LinkedIn website traffic referrals.

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