Westwood wanted a new website to unify the brand.
Following a number of acquisitions, Westwood Global Energy Group needed a refreshed brand strategy and new website to present a cohesive, integrated brand to external audiences.
The brand strategy was an essential first step to identify the most effective messaging to engage target audiences. Using the messaging framework as a guide, we rebuilt the site on WordPress to unify the brand, with the ultimate aim of securing more qualified leads. In tandem, we ran a social media audit to funnel more users back to the site.
Results we’re proud of
LinkedIn website traffic referrals
Increase in time spent on site
Increase in LinkedIn impressions
All in the details
Increased organic traffic
In three months following launch there was a 28% increase in time spent on site, 9% increase in organic traffic and 8% increase in total monthly traffic year-on-year.
During the same period of managing their LinkedIn and Twitter channels we achieved a 272% increase in LinkedIn impressions, 550+ new LinkedIn followers and more than 1,160 LinkedIn website traffic referrals.
Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
Newsjacking to showcase IP expertise to new audiences in key growth sectors.
Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
Building an effective presence in target media to enhance the company’s profile and its reputation
Devising and delivering the launch of major new retail investment challenger brand