Refresh Westwood Global Energy Group’s brand strategy and website to present a cohesive brand

The brief

Following a number of acquisitions, Westwood Global Energy Group needed a refreshed brand strategy and new website to present a cohesive, integrated brand to external audiences.

28%
increase in time spent on site
1,160+
LinkedIn website traffic referrals
272%
increase in LinkedIn impressions

The approach

The brand strategy was an essential first step to identify the most effective messaging to engage target audiences. Using the messaging framework as a guide, we rebuilt the site on WordPress to unify the brand, with the ultimate aim of securing more qualified leads. In tandem, we ran a social media audit to funnel more users back to the site.

The result

In three months following launch there was a 28% increase in time spent on site, 9% increase in organic traffic and 8% increase in total monthly traffic year-on-year.

During the same period of managing their LinkedIn and Twitter channels we achieved a 272% increase in LinkedIn impressions, 550+ new LinkedIn followers and more than 1,160 LinkedIn website traffic referrals.

Want to know more?

Get in touch

We’d love to hear about your business challenges and talk about how we can help solve them.

CONTACT US
Sector
Related services