Content creation and distribution to raise the profile of a disruptive venture capital fund, based in Oman.

The brief

Phaze Ventures is an exciting venture capital fund specialising in tech that disrupts critical industries. It asked Aspectus to boost its profile – sharing its vision for the future of these industries with a view to attracting potential portfolio companies and, ultimately, global investors.

30
pieces of coverage secured in top tier target media
10
interviews secured with influential regional and sector trade journalists, including Bloomberg
4
portfolio companies supported through PR

The results

It was a huge success. We secured standout coverage in key regional and vertical publications, including Oman Observer, Oil Review Middle East and Hart Energy. Even better, this coverage made an impact, with one case study being cited by governments as an example of best practice international economic collaboration.

Phaze Ventures is a very different breed of venture capital, and we needed an agency that could really articulate what we do. Aspectus has been that agency – the team’s approach in getting to know our business and designing a clear and effective strategy around us, has delivered fantastic results.

Abdullah Al-Shaksy, CEO
Phaze Ventures

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