Phaze Ventures is an exciting venture capital fund specialising in tech that disrupts critical industries. It asked Aspectus to boost its profile – sharing its vision for the future of these industries with a view to attracting potential portfolio companies and, ultimately, global investors.
We knew that attracting the attention of investors would take more than simply describing the unique value Phaze Ventures could deliver. Instead, we proved it with an evidence-based campaign that mixed hard news around key milestones with compelling case studies – showcasing Phaze Ventures’ brilliant achievements alongside its disruptive portfolio companies.
It was a huge success. We secured standout coverage in key regional and vertical publications, including Oman Observer, Oil Review Middle East and Hart Energy. Even better, this coverage made an impact, with one case study being cited by governments as an example of best practice international economic collaboration.
Phaze Ventures is a very different breed of venture capital, and we needed an agency that could really articulate what we do. Aspectus has been that agency – the team’s approach in getting to know our business and designing a clear and effective strategy around us, has delivered fantastic results.
We’d love to hear about your business challenges and talk about how we can help solve them.
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