Content creation and distribution to raise the profile of a disruptive venture capital fund, based in Oman.
Turning the heads of investors took more than explaining Phaze Ventures service offering. Our task was to come at the media to achieve the biggest impact, targeting international news, business publications, and Omani national and Middle Eastern regional press to tell the important local impact story.
Our Approach
Phaze Ventures is an exciting venture capital fund specialising in tech that disrupts critical industries. It asked Aspectus to boost its profile – sharing its vision for the future of these industries with a view to attracting potential portfolio companies and, ultimately, global investors.
We knew that attracting the attention of investors would take more than simply describing the unique value Phaze Ventures could deliver. Instead, we proved it with an evidence-based campaign that mixed hard news around key milestones with compelling case studies – showcasing Phaze Ventures’ brilliant achievements alongside its disruptive portfolio companies.
Results we’re proud of
30
pieces of coverage secured in top tier target media
10
interviews secured with influential regional and sector trade journalists, including Bloomberg
4
portfolio companies supported through PR
All in the details
Media Coverage
30 pieces of coverage secured in top tier target media led to a drastically raised profile of the brand.
Secured Interviews
10 interviews secured with influential regional and sector trade journalists, including Bloomberg, Hart Energy and Oil and Gas Middle East.
Service Offering Awareness
4 portfolio companies supported through PR, boosting recognition of Phaze Ventures’ unique offer in the likes of Oman Observer, Oilfield Technology and Sea News.
Government Recognised
One of our case studies was even cited in a meeting between the Omani and Canadian governments as an example of best practice economic collaboration between the two countries.
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