Engaging the C-level on credit management.

The brief

OnGuard wanted to sell to senior stakeholders and capture the attention of the boardroom. The campaign had to raise awareness of OnGuard

article placements across publications within different verticals in the first six months
interviews with the FT in the first three months

The result

  • Sustained coverage on market issues and a bigger profile in the key vertical markets

  • News and comment appeared across sector-specific, business and national media

  • Campaigning on issues such as better payment terms for SMEs drove additional national coverage

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