Aspectus was appointed to strategically drive awareness and build the profile of the CIP, as a key initiative for finding new innovations and accelerating them to market. We developed its reputation as a catalyst for sustainable energy innovation across Europe.
We conducted persona research to target key audiences, and then developed website copy and layout to make the application process more understandable and accessible. We also drafted compelling email copy, media alerts, press releases and case studies to drive coverage in key publications across Europe to engage the target audience.
Over the three months that the CIP ran we achieved 65 pieces of top tier coverage and 8,000 website views in the first month of opening – more than the whole of the 2015 campaign. We established the CIP as a key route to bringing sustainable energy innovations to market and have been reappointed to build on this success in the next round.
What’s most refreshing is that Aspectus are very down to earth people, no timesheets, no going over the ‘quota’, just good proactive PR. They are amazingly effective at getting results. We had no hesitation in renewing our annual contract with them.
We’d love to hear about your business challenges and talk about how we can help solve them.
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