In a crowded market, Cryptology was looking to grow its global branding and presence in the Blockchain and wider industry. They tasked Aspectus with securing international top tier media coverage to get the Cryptology name in front of as many readers as possible.
As a new business, getting your name into the national press is no mean feat. In order to achieve results from day one, we pursued an aggressive newsjacking approach. We held briefings with key spokespeople at Cryptology to dig into their views on key topics like price moves and regulation, so we had comments ready to go to react as soon as news broke.
This approach worked a treat. In the first two months, comments from Cryptology spokespeople were covered in the likes of Forbes, The Independent, The Week and The Express. In fact, journalists were so happy that we could provide insight on breaking stories so quickly that Forbes, The Independent and The Express all came back for more!
We’re pleased to have worked with Aspectus and achieved tangible results in a short span of time working together. Their ability to spot relevant stories and react at lightning speed meant that we achieved quality national coverage from month one.
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