Elevating Cryptology head and shoulders above the competition

The brief

In a crowded market, Cryptology was looking to grow its global branding and presence in the Blockchain and wider industry. They tasked Aspectus with securing international top tier media coverage to get the Cryptology name in front of as many readers as possible.

22
pieces of coverage
7
pieces of national coverage in two months
131k
readers viewed a piece in The Express quoting Cryptology

The result:

This approach worked a treat. In the first two months, comments from Cryptology spokespeople were covered in the likes of Forbes, The Independent, The Week and The Express. In fact, journalists were so happy that we could provide insight on breaking stories so quickly that Forbes, The Independent and The Express all came back for more!

We’re pleased to have worked with Aspectus and achieved tangible results in a short span of time working together. Their ability to spot relevant stories and react at lightning speed meant that we achieved quality national coverage from month one.

Yun Han Wong, Marketing Manager
Cryptology

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