The scale and severity of the pandemic required a thoughtful approach - and the news needed to be authentic.
First we held a client briefing to agree the angle and key messages for the story. Then we carefully curated a narrative to strike a balance that would both create cut through and establish credibility. We executed a targeted media outreach plan, with tailored approaches to top tier trades, and invested heavily in the follow up to ensure the story landed successfully and we maximised media opportunities.
Our outreach secured 9 pieces of top tier trade coverage spanning Europe, US and Middle East. This included feature news in the Offshore and Rigzone dailies and a 20-minute feature on World Oil Daily Brief podcast reaching 100k listeners. Acoustic Data also occupied the top 3 news results for ‘downhole monitoring’ in month following launch.
We’d love to hear about your business challenges and talk about how we can help solve them.
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