Media Campaign to promote KWI's take on ETRM and what it meant for the energy sector.

The brief

Aspectus’ challenge was to target Chief Executives and make them sit up and listen to KWI and its unique take on the ETRM message

pieces of thought leadership content developed in one year
pieces of broadcast and international coverage for news jacking campaign
Queen's Award win

The result

The proactive campaign for KWI produced coverage in national newspapers, TV and key websites around the world, including Bloomberg TV, Sky News, The Observer, The Financial Times, The Guardian, Commodities Now, FOW, the Desk, Harts Energy Markets, IPG International and Waters.

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