Media Campaign to promote KWI's take on ETRM and what it meant for the energy sector.

The brief

Aspectus’ challenge was to target Chief Executives and make them sit up and listen to KWI and its unique take on the ETRM message

24
pieces of thought leadership content developed in one year
10
pieces of broadcast and international coverage for news jacking campaign
1
Queen's Award win

The approach

Our initial work for KWI revolved around developing a series of storylines – which presented journalists with a complete resource for writing insightful, issues-based stories. Then, we jumped on the news agenda to position KWI as industry experts by 'newsjacking' key industry events.

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The result

The proactive campaign for KWI produced coverage in national newspapers, TV and key websites around the world, including Bloomberg TV, Sky News, The Observer, The Financial Times, The Guardian, Commodities Now, FOW, the Desk, Harts Energy Markets, IPG International and Waters.

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