Brand strategy, content and media campaign to build JDR's brand profile in global offshore energy.

The brief

Improve quality and quantity of coverage and increase JDR’s share of voice in the oil, gas and renewables markets.

5700
click throughs on LinkedIn
110+
pieces of coverage
20+
interview and commentary opportunities

The approach

First we defined JDR's brand strategy and developed messaging to drive it. We turned this into original campaign content – both written and visual – then issued a steady stream of news, which we replayed across social channels to achieve continuous engagement. We also ran proactive media relations campaigns to get the market talking at major energy events.

SEE RESULTS

The result

Over the last 6 months JDR was consistently quoted in the media that matters – including Energy Voice, PES Wind and Recharge. We totally transformed JDR's media relations by leveraging events such as Global Offshore Wind and Subsea Expo to secure interviews with the likes of Offshore Engineer, ReNews and Upstream and ensure JDR's voice was heard.

I recently attended a global supplier forum and a number of people approached me about our recent coverage. The majority of attendees had seen it and all gave very positive feedback. To have JDR recognised in such high regard was fantastic.

Carl Pilmer, Global Sales Director
JDR

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