Simplifying core messages in order to create impact within the technology press.

The brief

By simplifying the message at the core of iOra’s communications we were able to create content that resonated with the business challenges their audiences were facing.

49
pieces of tier one coverage
4
white papers written
15
leads generated

The approach

To cut through the technical complexity of iOra's software, Aspectus created a core campaign message: information delivery at the network edge. This was the central theme for all opinion articles, press releases and case studies.

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The result

Extensive coverage across trade and vertical media.

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