A manifesto to boost British businesses.

The brief

Promote FIG’s new model of venture capital to attract deal flow and angel investors.

£50k
investment following coverage in The Telegraph
£1m
in funding closed after the launch event

The approach

Defined FIG’s brand strategy. Produced original content in which FIG campaigned to boost British business including a ten step manifesto.

Used political and industry initiatives affecting the start-up and angel investor community as an opportunity to replay ideas.

Provided media support for an event to launch FIG’s incubator.

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The result

Deal flow and investment increased.

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