The brief
Promote FIG’s new model of venture capital to attract deal flow and angel investors.
A manifesto to boost British businesses.
£50k
investment following coverage in The Telegraph
£1m
in funding closed after the launch event
The approach
Defined FIGs brand strategy. Produced original content in which FIG campaigned to boost British business including a ten step manifesto.
Used political and industry initiatives affecting the start-up and angel investor community as an opportunity to replay ideas.
Provided media support for an event to launch FIGs incubator.
The result
Deal flow and investment increased.
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