Ayming

Media relations campaign to position Ayming among the big 4

The brief

Ayming is a boutique consultancy specialising in operations performance, R&D tax credits and grants. They were looking for an agency to help boost their brand awareness and make them the go to consultancy for their business units.

pieces of national coverage Jan-July

pieces total coverage secured Jan-July

The approach

We used our extensive media relations expertise, in-depth knowledge of Ayming’s sectors and proactive approach to capitalise on news stories. Press interviews, commentary and content, as well as press releases were core to boosting their profile across both national and trade media.

SEE RESULTS

The result

Ayming is now one of the go to firms for procurement stories amongst a number of journalists. We also generated an ongoing stream of coverage in key trades across all business units. Our proactive commentary drafting and pitching has secured nationals such as The Independent, The Express, Raconteur and The Irish Times with comments on The Sugar Tax securing 11 coverage hits.

We’ve been working with Aspectus for some time and we’re really pleased with the quality of both the relationship we have developed and results we have achieved. The support from the Aspectus team has definitely made a busy few months easier.

Nick Tribe
Head of UK Marketing, Ayming