We needed to explain a complicated business and get people talking about it.

The brief

Utilyx hadn’t had a successful history with PR. We needed to overcome their initial scepticism, and enable them to get their message directly to their target audience – C-Suite executives

10
broadcast and national pieces in two-month period
20
thought leadership pieces developed in two years
5
pieces of broadcast coverage

The approach

We developed a story based on Utilyx's annual energy procurement survey. Using our contacts we sold in the story and got solid coverage. We used this to develop a follow up series of articles from Utiliyx's CEO in key trade publications, which positioned Utiliyx as the industry expert.

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The result

The campaign kicked off with coverage on the front page of the Financial Times, and continued to deliver features in the national press and trade press as well as interviews on BBC Breakfast and Radio 4's Today programme, leading directly to new business leads.

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