We needed to explain a complicated business and get people talking about it.

The brief

Utilyx hadn’t had a successful history with PR. We needed to overcome their initial scepticism, and enable them to get their message directly to their target audience – C-Suite executives

broadcast and national pieces in two-month period
thought leadership pieces developed in two years
pieces of broadcast coverage

The result

The campaign kicked off with coverage on the front page of the Financial Times, and continued to deliver features in the national press and trade press as well as interviews on BBC Breakfast and Radio 4's Today programme, leading directly to new business leads.

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