The brief
Nasdaq is an ambitious and a multi-faceted organisation. It asked for a media relations program to match with strategic campaigns, supported by tactical events and announcements, securing a lot of high quality media quarter on quarter.
Nasdaq is an ambitious and a multi-faceted organisation. It asked for a media relations program to match with strategic campaigns, supported by tactical events and announcements, securing a lot of high quality media quarter on quarter.
We developed campaigns around three key areas: regulation, reshaping the capital markets, and listings. We promoted news, produced content, reacted to industry trends and stories, and secured interviews and meetings with influential journalists.
Nasdaq was featured in – and built strong relationships with – The Economist, The Financial Times, Bloomberg, Reuters, City AM, The Telegraph, CNBC, as well as key industry press.
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