Propel Edge LNG into the energy market as an international brand through an integrated PR, social and web strategy to drive quality, relevant traffic to the website for lead generation. Furthermore, establish the company CEO as a credible expert and gain the trust of a sometimes-sceptical audience.
Starting with clear, consistent messaging, our media moguls then crafted timely news angles for key regional markets, making the story a “must publish”. Savvy social media was continuous throughout the launch backed by optimised content for an integrated campaign.
In the first week of the launch, we drove website leads and new website visitors driven by 30 pieces of coverage across North America, EMEA, Asia and Australia. We also introduced the new CEO into the media by securing 8 interviews in a range of relevant publications including Bloomberg, The Midland Reporter and Reuters.
The launch has generated tremendous interest. Interest has been from a wide variety of people, but notably from producers, which was the intended outcome. Thanks for all you have done.
We’d love to hear about your business challenges and talk about how we can help solve them.
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