Create waves in the UK as Europe’s cheapest retail broker landed on our shores. Take the competition by surprise and show them that DEGIRO’s goal of allowing retail traders to access financial markets at fairer rates was going to shake up the market forever.
We helped define the DEGIRO brand and key messaging and developed a creative campaign around 'The Great Retail Rip Off' to bring it to life. We produced written and visual content and ran a proactive media relations campaign to introduce DEGIRO to UK press, producing stacks of lead-generating coverage.
A two-day media tour with 10 journalists including CNBC, Telegraph, Reuters and This is Money. The meetings gave DEGIRO the chance to state its vision for a new-look retail investment market while explaining the new offering in detail. The tour, three days before the launch, resulted in over 20 pieces of coverage across national, broadcast and retail investment media. Importantly, it also established real relationships with the media which are still yielding results for DEGIRO today.
Aspectus certainly knows how to launch a business into the UK. The media tour couldn’t have gone better and the coverage that appeared around the launch really made an impact on client sign ups.
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