SAP Concur

Conceive, develop and write a report on technology's impact on business and working practices.

The brief

Aspectus was tasked with creating an original piece of content to raise awareness of ExpenseIt, SAP Concur’s mobile app that automatically turns photos of receipts into expense claims.

pieces of coverage across national, broadcast and trade media

756k

estimated coverage views and listeners of coverage

471

number of online social shares (excluding Twitter)

The approach

Aspectus conceived the idea of the on-the-go economy, a trend sitting at the nexus of flexible working and the sharing and on-demand economies. We interviewed a number of experts and developed a 10,000 word report, exploring these issues and positioning automated solutions such as ExpenseIt as the solution to many of the resulting challenges.

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The result

Aspectus secured 21 pieces of coverage (to date) across the business, technology, accountancy and business travel sectors, as well as in national media and on radio. Furthermore, the on-the-go economy has become a crucial pillar of SAP Concur's ongoing marketing activity and formed the basis of the UK MDs' speech at its annual customer conference.

We were delighted with Aspectus’ work on the on-the-go economy report. Not only did it achieve fantastic coverage in the likes of City A.M. and Jazz FM, but the report was of such a high standard that we will be using it for sales, marketing and continued PR activity for the foreseeable future.

Alistair Kent, PR and Social Media Manager UK
Concur