30th anniversary of the Big Bang campaign securing business coverage for capital markets clients

The brief

There was no client brief. We proactively identified an opportunity for a number of our capital markets and fintech clients to comment on the 30th anniversary of the Big Bang, knowing it would lead to coverage in the business media

5
minute interview on Sky News business show watched by millions
101k
daily readers of City A.M. and our story was the front page lead
1m
read the LES and our story was the centre piece of the business section

The approach

We created interview opportunities through a cross-client media campaign involving Fidessa, ITG, Cavendish Asset Management and Wealthify. We pitched top-tier media one month out from the date and because we specialise in capital markets, journalists were able to get all the sources they needed for their stories from one team.

SEE RESULTS

The result

Sky's leading business show filmed a segment at Fidessa's offices. After interviewing three of our clients, City A.M. ran a front-page story and Reuters IFR published a story quoting Cavendish, putting the City's future in context. The Evening Standard wrote a story quoting Fidessa and ITG and Forbes wrote a piece on fintech start-ups.

A growing demand for capital markets sources makes milestone events like #BigBangat30 invaluable to media. We created these opportunities, the stories were not planned by media until we pitched them.

Katy Galasinski, Group Director
Aspectus

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