Thought leadership campaign centred on issues-based content, opinion-led features and breaking news.

The brief

Reinforce Wood Group Intetech’s status as a trusted authority within the global energy sector and position managing director Dr Liane Smith as a business thought leader beyond well integrity management

75+
pieces of quality coverage
100%
increase in LinkedIn followers
1
Offshore Achievement Award - Inspiring Leader category

The approach

We created quality, issues-based content, distributed over multiple channels to create sustained engagement with the target audience. We developed award entries, press releases and technical papers and proactively positioned Dr Smith for interview and commentary opportunities with the international business and trade press.

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The result

The campaign achieved over 75 pieces of top tier coverage including Forbes, Offshore Engineer and the Guardian. The campaign culminated in Dr Liane Smith winning the Inspiring Leader category of the Offshore Achievement Awards in recognition of her contribution to the sector.

Aspectus excels at driving memorable engagement with our stakeholders. Their proactive approach delivers a consistently high quality of coverage for Wood Group Intetech, which has helped to expand our sphere of influence within the oil and gas industry.

Dr Liane Smith, Managing Director
Wood Group Intetech

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