Wirefund needed a forceful campaign that would challenge traditional finance routes and persuade SME owners to acknowledge alternatives. Aspectus was tasked with launching the business, building credibility through brand recognition, securing media coverage and driving social engagement.
Our focus was on Wirefund’s USP: no personal guarantees (PGs). So, we created an in-depth report which showed that 55% of SMEs don’t understand the implications of PGs. We targeted a mixture of national and small business focused press, and also supported Wirefund with some direct marketing.
Wirefund now works with 22 brokers, all of which came from seeing the campaign press coverage in national and specialist media, or from our direct marketing. The campaign set Wirefund apart, and resulted in a PR Moment award nomination.
Aspectus has delivered the most value across all of our marketing efforts. We have really seen the impact with our broker channel, which is where a lot of our business comes from.
We’d love to hear about your business challenges and talk about how we can help solve them.
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