The Sure Chill Company developed a way to run refrigeration at 4°C for weeks at a time without power

The brief

Aspectus PR was brought in to raise awareness of the company outside of the medical space where they had strong market penetration, and increase its digital footprint.

150%
increase in web traffic
3min
average length visitors stay on the website following key coverage
4+
average number of page visits per user

The approach

We raised the company's profile by targeting media coverage that was highly sharable (notably in the business innovation section of The Telegraph – a piece that received more than 2,000 social shares and infographic coverage in Bloomberg Business Week) and visual content that conveyed key messages and engaged the audience.

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The result

From national business profiles, through to strong vertical coverage to support business growth aspirations Aspectus was able to drive brand awareness, create a thought leadership platform and engage digital influencers in The Sure Chill Company story. The company also won an IET Award for innovation.

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