Develop a strategic campaign to drive home the importance impact investing plays in the achievement of the UN’s Sustainable Development Goals. Through the development of an Op-Ed, member profiles, and a press release, leverage the GIIN’s expertise on the industry to secure global top tier media.
To capitalize on the UN General Assembly's focus on the SDGs, we wrote an Op-Ed that was published in Institutional Investor during the week of the conference. Alongside the Op-Ed, we assisted in the development of a collection of investor profiles highlighting organizations within the GIIN's membership that are already investing in the SDGs.
We used our extensive media relationships to target key, global journalists for interviews with the GIIN. Through this outreach the GIIN engaged with publications such as The Financial Times, San Francisco Chronicle, Dow Jones, and the Wall Street Journal. Overall, our work resulted in 18 media briefings and 16 pieces of coverage across titles such as Bloomberg, Institutional Investor, Huffington Post, Reuters and The Wall Street Journal's Private Equity Pro.
Aspectus did amazing work on this campaign. They were able to help us hone our ideas into a powerfully written, persuasive Op-Ed, and delivered outstanding results. The campaign was very well organized, and energetically rolled out.
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