In September 2021, RightShip was respected in the maritime sector, but undersold as a due diligence service provider. Their vision of a zero-harm industry was a bolder, more urgent story to tell. Our job was to enhance RightShip’s reputation and elevate its voice within broader conversations around the energy transition and ESG revolution.
Activity centred on a robust media relations programme, focussing on interviews with key spokespeople, media training, contributed content plus a drumbeat of press release coverage. Harnessing key media moments like the acquisition of Maltese tech company, Thynk, we supported the pivot from due diligence provider to innovative ESG platform.
In the last twelve-month campaign, we achieved:
• 196 pieces of coverage including the front page of Malta Business Weekly
• 16 interview opportunities with an in-person meeting with the Straits Times
• Diversification of trade coverage, securing ESG Investor, Hart Energy and APAC Outlook
• 1st page of Google for the search term 'ESG shipping technology'
We’d love to hear about your business challenges and talk about how we can help solve them.
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