Global brand awareness beyond maritime through media relations and content counsel

The brief

In September 2021, RightShip was respected in the maritime sector, but undersold as a due diligence service provider. Their vision of a zero-harm industry was a bolder, more urgent story to tell. Our job was to enhance RightShip’s reputation and elevate its voice within broader conversations around the energy transition and ESG revolution.

Pieces of coverage
Interview opportunities
Page of Google [main and news] for search term ‘ESG shipping technology’ in Q3 2022

The result

In the last twelve-month campaign, we achieved:
• 196 pieces of coverage including the front page of Malta Business Weekly
• 16 interview opportunities with an in-person meeting with the Straits Times
• Diversification of trade coverage, securing ESG Investor, Hart Energy and APAC Outlook
• 1st page of Google for the search term 'ESG shipping technology'

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