Global media and content campaign to generate leads at speed

The brief

In the face of a global industry downturn, ProSep tasked us with running a three-month high-impact lead generation campaign for their proprietary process technology.

8.4m
dollars’ worth of qualified leads directly linked to content
21%
increase in unique visitors during the three-month campaign
95k
OTC attendees exposed to show daily magazine coverage

The approach

Our idea was to educate ProSep’s audience and then establish the company as a thought leader. We developed a C-suite led oil price roundtable and innovation article to position ProSep’s technology as a cost-effective, novel solution to maximise production in a low oil price environment.

SEE RESULTS

The result

The written roundtable was placed in top-tier media such as Oilfield Technology and Oil Review Middle East. And the article was placed in key media such as the OTC show daily. This content increased sales enquiries across the Americas, Europe and Middle East – generating $8.4 million worth of qualified leads and a 21% increase in website visitors.

Aspectus is a progressive agency with in-depth sector knowledge and an innovative approach to PR. They understand how the media landscape has changed, and in particular the importance of replaying our content in different mediums across various channels.

Ryan McPherson, General Manager - Middle East
ProSep

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