The brief
PC wanted to be seen as a thought leader in the UK, a new market to the business, and position its technology as the economic, straightforward and undisruptive choice in developing the smart grid of tomorrow.
PC wanted to be seen as a thought leader in the UK, a new market to the business, and position its technology as the economic, straightforward and undisruptive choice in developing the smart grid of tomorrow.
We used PPC's enviable track record in the US to craft a series of by-lined articles and compelling storylines for the energy press and national news outlets, as well as hosting a round table, which attracted the attention of analysts, technology, energy and national journalists.
The thought leadership pieces led to a glut of coverage in the key energy trade press. This meant that PPC started to be consulted as an authoritative commentator on the UK's smart grid plans. PPC was asked to speak at major energy events and invited to join Smart Grid GB.
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