Media campaign and thought leadership to build profile of the company in the UK.

The brief

PC wanted to be seen as a thought leader in the UK, a new market to the business, and position its technology as the economic, straightforward and undisruptive choice in developing the smart grid of tomorrow.

pieces of thought leadership coverage in top tier energy publications
conference keynote speaking slots
invite to join smart grid UK

The result

The thought leadership pieces led to a glut of coverage in the key energy trade press. This meant that PPC started to be consulted as an authoritative commentator on the UK's smart grid plans. PPC was asked to speak at major energy events and invited to join Smart Grid GB.

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