Media campaign across the continent for POWER-GEN Europe & Renewable Energy World Europe since 2010.

The brief

Building long term relationships – Aspectus has worked on a pan-European media campaign, turning complex power generation issues into media ready content, for POWER-GEN Europe and Renewable Energy World Europe for the last five years.

537
pieces of tier 'A' coverage
344
journalist attendees
100+
pieces of content drafted

The approach

Aspectus has worked with the events pan-European, expert-industry advisory board each year to create a series of issues-led press releases, articles and roundtables to attract the interest of specialist industry press from across the continent. We also run an integrated blog and social media campaign to support the events SEO efforts.

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The result

The campaign has achieved coverage results across Europe's energy press, and has consistently attracted high numbers of media to the show.

Aspectus generated a constant and consistent flow of information about the event to attendees, delegates and exhibitors before, during and after the event. This freed me up to attend to the other activities that come with an international event like this.

Crispin Coulson, Marketing Team Lead
PennWell

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