Building brand awareness in the national, tech, security and FS press

The brief

Post-Quantum needed to solidify its position in the heavily crowded UK security sector. There was a specific demand to differentiate the company’s unique products, emphasise its partnerships and boost the profile and knowledge of its CEO.

66
Pieces of quality coverage
8
Results in top tier media including City AM, Bloomberg, The WSJ and The Times
30
Pieces of coverage in key tech titles such as Tech Crunch, CBR, IDG Connect, SC Magazine, Tech World and Tech Radar

The approach

Aspectus worked extensively to define the Post-Quantum brand, beginning the relationship by extensively overhauling its core messaging. Starting with a multi-million-pound funding round, we identified key news announcements that would put the company on the radar of key journalists. These activities were supported by a constant flow of press office activity over a six-month period.

SEE RESULTS

The result

Solid coverage and interviews across the technology, security, national and financial services press. Highlights include TechCrunch, profile pieces in Bloomberg and Tech World as well as coverage in the likes of the WSJ, the BBC, Financial News, The Times, City AM and Newsweek.

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