A complete brand refresh: new messaging, logo, website and product collateral.

The brief

Phi had outgrown its messaging and visual identity. It needed a rethink to support its ambitions. Aspectus transformed the way Phi presented itself – both verbally and visually.

The approach

An initial workshop with Phi's senior management was all we needed to develop its new messaging, which steered the new look and feel for the brand. With that agreed, we designed and built the website and developed the content. At the same time, we crafted new brochures for Phi's key services.

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The result

Phi's new brand identity was rolled out through the new website and collateral, and the messaging is now the cornerstone of all communications.

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