A complete brand refresh: new messaging, logo, website and product collateral.

The brief

Phi had outgrown its messaging and visual identity. It needed a rethink to support its ambitions. Aspectus transformed the way Phi presented itself – both verbally and visually.

complete brand refresh

The result

Phi's new brand identity was rolled out through the new website and collateral, and the messaging is now the cornerstone of all communications.

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