Prior to engaging Aspectus in January 2015, Permasense had virtually no presence in the upstream oil and gas industry. Our brief was to raise their brand profile by highlighting the benefits of their solutions to upstream customers during the oil price decline.
The goal of the communications campaign was to introduce Permasense to the upstream sector by generating relevant, quality coverage based on original technical content and compelling news releases. Another aim of the campaign was to build Permasense's relationship with the media through interview and commentary opportunities.
Permasense opened a one-man office in Houston. We needed to create a buzz in a crowded media landscape so we leveraged our US media relationships to secure write-ups in the Houston Business Journal and the Houston Chronicle, as well as multiple trade publications. Our outreach generated the highest volume of US web traffic ever recorded!
We have been impressed by Aspectus’ practical attitude and the quality of the results they achieve. Aspectus is a forward-thinking, innovative agency that thoroughly understands the oil and gas communications landscape.
We’d love to hear about your business challenges and talk about how we can help solve them.
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