The brief
Establishing OFF3R as an authoritative industry voice on alternative finance and investments and encouraging investors to consider alternative investment options.
Repositioning the company from an aggregator, to a marketplace for alternative investments.
25
pieces of coverage
6
pieces of national coverage
26,498
the number of times the Business Insider coverage was viewed
The approach
Aspectus worked with OFF3R to analyse its data and create the alternative investment Index report. This was pitched to key national, business, alternative finance, personal finance and tech media. We also proactively identified opportunities for debates and conversations shaping the industry for OFF3R to comment on.
The result
Using our media knowledge, we secured 25 pieces of coverage including Business Insider, supported by wider coverage from proactive news commentary which we drafted and pitched to media. Securing coverage in The Times, Forbes, The Mirror and The Observer.
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