The brief
Create sharp and provocative content that raises OANDA’s profile and increases traffic to its blog.
A content campaign promoting OANDA as the trusted source of FX rates for global corporates
6
pieces of coverage in key treasury outlets
1
top hit in Reuters
3
placements in specialist treasury press
The approach
We developed a quarterly blog series for the OANDA website which aimed to address the key currency challenges facing corporate treasurers and CFOs. The content was then adapted and repurposed for the specialist treasury and financial director media.
The result
OANDA's content now reaches 1000s of readers via its website, social media and traditional press. In the three months since launch, standout media coverage was secured in Reuters and across the specialist treasury press including GT News, Treasury Management Today and Treasury Today.
In the past, the PR firms we used concentrated on small FX publications. Instead, Aspectus is setting us up regularly with the Wall Street Journal, Bloomberg and Reuters which is exactly what we like.
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