Aspectus was appointed to strategically drive awareness and build the profile of KIC InnoEnergy, a body funded by the EIT, partner companies and universities across Europe. We developed its reputation as an expert in innovation, business creation and education in sustainable energy, both in Europe and globally.
Working closely with the senior leadership team, we developed key messaging that made it easier to explain its offering to a 'non-EU' audience. We formed relationships with its pan-European marketing team and engaged with key media in each of its target countries. We developed engaging and compelling content through press releases, articles and interview opportunities.
In 12 months, we achieved more than 220 pieces of top tier coverage across Europe's energy press, and established KIC InnoEnergy and its spokespeople as the go-to organisation in the sustainable energy sector. We've just been reappointed to build on this success for the next 12 months.
What’s most refreshing is that Aspectus are very down to earth people, no timesheets, no going over the ‘quota’, just good proactive PR. They are amazingly effective at getting results. We had no hesitation in renewing our annual contract with them.
We’d love to hear about your business challenges and talk about how we can help solve them.
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