In Spring 2020 we launched two new brands for James Fisher (JF), JF Renewables and JF Subtech. This opened the door for JF to become the go-to comprehensive solutions provider for complex problems. Our brief was to support James Fisher to be recognised as such, by building brand awareness and credibility across the marine and energy services space.
Media relations drove brand awareness, securing coverage for strategically important news, including project wins, team hires and geographic expansion. Complementary organic social media built on these successes while driving traffic to each website. We also developed messaging and content for JF’s bid to be represented on RenewableUK’s board.
In the first six months of 2022 we achieved:
• 63 pieces of coverage, against a target of 22, including Offshore Engineer, Offshore Wind Biz, and Renews
• 6 interview opportunities including S&P Platts
• 27% increase in LinkedIn followers for JF Subtech
• 13% increase in LinkedIn followers for JF Renewables
• Average organic LinkedIn engagement rates >5%
We’d love to hear about your business challenges and talk about how we can help solve them.
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