The brief
Following a stream of negative media stories, create sharp and provocative content that will persuade the industry to see dark pools in a more positive light
Following a stream of negative media stories, create sharp and provocative content that will persuade the industry to see dark pools in a more positive light
We developed a counter argument to the media backlash and developed content aiming for maximum exposure across the business press. The content was then adapted and repurposed for the specialist financial services media.
Coverage in City A.M.
Coverage in Financial Times fund management
Video interview on Financial Times trading room
City A.M. piece also repurposed in specialist channels including the Trade, Investment Europe and TABB Forum
Aspectus PR are extremely creative and proactive in their approach to communicating complex issues around market structure. They deliver a consistently high level of coverage as proven by this latest campaign around dark trading.
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