The Lighter Side of Dark Pools: a campaign promoting the unspoken benefits of dark trading.

The brief

Following a stream of negative media stories, create sharp and provocative content that will persuade the industry to see dark pools in a more positive light

12k
subscribers to the TABB Forum saw the adapted article as the newsletter's lead item
4.5k
views of FT trading room video, 50% up on the monthly average

The approach

We developed a counter argument to the media backlash and developed content aiming for maximum exposure across the business press. The content was then adapted and repurposed for the specialist financial services media.

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The result

Coverage in City A.M.

Coverage in Financial Times fund management

Video interview on Financial Times trading room

City A.M. piece also repurposed in specialist channels including the Trade, Investment Europe and TABB Forum

Aspectus PR are extremely creative and proactive in their approach to communicating complex issues around market structure. They deliver a consistently high level of coverage as proven by this latest campaign around dark trading.

James Farley, Head of Marketing and Corporate Communications
ITG

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