Launched and established an innovative tech start-up as the go-to marketplace for impact investing products.

The brief

Developed media campaigns to launch and later promote several thought-leadership campaigns to establish their market positioning as a platform that simplifies the impact investing process through automation and technology solutions. It resulted in 55 pieces of coverage globally, including feature pieces in Bloomberg and Fast Company.

55
pieces of coverage globally
75%
spike in social media engagement

The results

We targeted an array of publications that suited the company’s target audiences, including launch coverage in ImpactAlpha and Private Wealth, among others. Continued efforts in targeting the buy-side investor space included quotes in separate FundFire articles and expanded coverage in mainstream media, including top-tier publications like Fast Company, Inc. and CNNMoney.

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