Developed media campaigns to launch and later promote several thought-leadership campaigns to establish their market positioning as a platform that simplifies the impact investing process through automation and technology solutions. It resulted in 55 pieces of coverage globally, including feature pieces in Bloomberg and Fast Company.
Our media strategy involved promoting the two founders’ leadership and expertise to create a solution for the industry that had the backing of the biggest foundations of the world. We launched and promoted their story on their social platforms increasing the engagement by 75%. The media coverage added to their investors pipeline leading to business development and also caught the eye of potential buyers. Since February 2018 they have been acquired by MissionPoint Partners, a leading impact investing advisor and asset manager.
We targeted an array of publications that suited the company’s target audiences, including launch coverage in ImpactAlpha and Private Wealth, among others. Continued efforts in targeting the buy-side investor space included quotes in separate FundFire articles and expanded coverage in mainstream media, including top-tier publications like Fast Company, Inc. and CNNMoney.
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