For the launch of the fourth quarterly IPI analysis, the aim was to make use of the relationships we had already fostered with the key target press, while also expanding this out to attract new top-tier journalists to the results of the analysis.
We released the analysis, and a press release to key media under embargo a day before the official launch. We tied the results of the analysis to the possible "Grexit" that was leading the headlines at the time, and then pitched Zoe Double, the Head of Power at ICIS, for interviews to coincide with the launch.
Zoe was interviewed on the BBC's Radio 4 Today and on Radio 5 Live's Wake Up To Money on the day of the launch. The analysis was also featured in the national press across: The Telegraph, Sky News, City AM and the Daily Mirror, as well as top industry trades such as: Utility Week and Energy Live News.
Aspectus have helped us launch a brand new index which targeted an audience that we’ve not focused on before. Their suggestions on fresh news angles and opportunities for us were really useful, and collaborating with them has led to some strong coverage.
We’d love to hear about your business challenges and talk about how we can help solve them.
CONTACT US
