To create a compelling thought leadership platform in business and vertical media across EMEA.

The brief

The campaign focused on three main themes: security, convergence and security cards with the overall objective to raise HID’s profile amongst key business decision makers and differentiate the company from competitors.

50
pieces of pan European coverage
15
thought leadership pieces
5
trade media adverts developed

The approach

Devising a number of issues-based storylines were the cornerstone of the campaign. These were then used as a basis to secure by-lined articles in key titles, supported with case study placements, high profile speaker slots and media interviews.

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The result

Aspectus delivered concrete results for HID in terms of coverage that underpinned the company's bid to achieve recognition as a market leader in the secure ID space.

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