The 12 days of BCBS 239.

The brief

Translating insights on a complex regulation into a campaign that generates leads

qualified leads
pieces of coverage in key publications
views of the blog posts

The result

Each day's cartoon and blog post was featured on the GoldenSource website as well as media outlets in the US and the UK. The campaign proved to be highly shareable and importantly, it upped GoldenSource's blog readership and generated leads.

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