The 12 days of BCBS 239.

The brief

Translating insights on a complex regulation into a campaign that generates leads

26
qualified leads
29
pieces of coverage in key publications
7k+
views of the blog posts

The approach

BCBS 239 can be broken down into 12 key areas – and that was all it took to spark the idea! A cartoon series based around the 12 days of Christmas, drawing parallels with the data directive. We supported the visuals with blog posts and articles to provide additional information and gain even more exposure.

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The result

Each day's cartoon and blog post was featured on the GoldenSource website as well as media outlets in the US and the UK. The campaign proved to be highly shareable and importantly, it upped GoldenSource's blog readership and generated leads.

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