EWM Global wanted to raise awareness of an upgrade to its platform amongst the C-suite and HR teams.
First, we identified two angles that would grab the attention of EWM Global’s target audiences and turned these into two pieces of content for its website. We chose LinkedIn as the most effective channel to reach its audience. We identified precise demographic targeting criteria and designed creatives that would resonate with and capture the attention of EWM Global’s core audiences. Post-launch, we managed and optimised both campaigns to keep driving targeted traffic back to EWM Global’s website, using link tracking for complete transparency on results.
The campaign was successful in building awareness among EWM Global’s target audience over two months, generating more than 3,500 impressions. The campaign generated a click-through rate three times higher than the industry benchmark and was the third biggest driver of traffic across the website. Approximately 90% of campaign traffic towards the website was the C-suite target audience.
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