LinkedIn advertising campaign to promote EWM Global in front of its two key audiences: PE firms and non-PE firms.

The brief

EWM Global wanted to raise awareness of an upgrade to its platform amongst the C-suite and HR teams.

Clicks from the C-suite audience

The results

The campaign was successful in building awareness among EWM Global’s target audience over two months, generating more than 3,500 impressions. The campaign generated a click-through rate three times higher than the industry benchmark and was the third biggest driver of traffic across the website. Approximately 90% of campaign traffic towards the website was the C-suite target audience.