Elster provides smart metering and energy management services to utilities and large energy consumers. They came to Aspectus to increase their brand awareness and help drive new business within the global energy and utilities industries. Aspectus delivered a creative and issues-focused media relations and content campaign.
Aspectus developed original storylines for Elster, from which we created compelling thought-leadership articles, informative case studies and newsworthy press releases to achieve quality coverage in the global trade press. We also secured interviews at big industry events, crafted entries for relevant industry awards and provided social media support.
Aspectus boosted Elster's brand awareness and transformed the company's media relationships. Coverage achieved included Business Green, Metering and Smart Energy International and Energy Live News. Our entry got Elster a finalist spot at the Energy Awards and we supported the company at important industry events such as European Utility Week.
It has always been a pleasure working with Aspectus PR. To the point, strong cooperation and great workmanship!
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