Global media campaign targeting the energy management and smart energy press

The brief

Elster provides smart metering and energy management services to utilities and large energy consumers. They came to Aspectus to increase their brand awareness and help drive new business within the global energy and utilities industries. Aspectus delivered a creative and issues-focused media relations and content campaign.

pieces of quality coverage
commentary and interview opportunities
shortlisted award entry

The result

Aspectus boosted Elster's brand awareness and transformed the company's media relationships. Coverage achieved included Business Green, Metering and Smart Energy International and Energy Live News. Our entry got Elster a finalist spot at the Energy Awards and we supported the company at important industry events such as European Utility Week.

It has always been a pleasure working with Aspectus PR. To the point, strong cooperation and great workmanship!

Jan Verplancke, Marketing and Communications Manager EMEA-APAC

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