Content creation and global media relations campaign to raise brand awareness

The brief

Aspectus’ challenge was to increase brand awareness by engaging Eland Cables’ target audiences within oil and gas, renewables, utilities, power and rail industries. Our aim was to improve quality and quantity of coverage to increase Eland Cables’ share of voice in the appropriate sectors.

pieces of coverage across the campaign
of online coverage contained backlinks
pieces of coverage from two thought leadership articles

The result

Over a period of six months, the proactive campaign for Eland Cables achieved 38 pieces of standout coverage in key trade publications, including Recharge, Energy Management, Utility Week and Energy Voice. We transformed Eland Cables’ media profile from almost nothing to being consistently quoted in the media that matters.

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