EasyFX had been in the B2C market for a while but there hadn’t been a huge focus on marketing the product. Aspectus were tasked with securing top tier media coverage across the personal finance and travel press in order to build brand awareness in this space.
In line with a rebrand, Aspectus created and coordinated a survey to shine a light on spending habits when traveling abroad. The results were pulled into a media alert highlighting the lack of attention given to foreign exchange and the sums of money wasted because of it. This was turned into a wider media campaign on saving money when traveling abroad.
Highest performing months in terms of web traffic. We secured 6 pieces of national coverage including the Metro, the Evening Standard, and the Daily Express and 14 pieces of coverage overall. EasyFX has grown as a thought leader in this space and been included in multiple pre-paid currency card reviews alongside their key competitors.
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