A rebrand campaign to better appeal to the consumer market

The brief

EasyFX had been in the B2C market for a while but there hadn’t been a huge focus on marketing the product. Aspectus were tasked with securing top tier media coverage across the personal finance and travel press in order to build brand awareness in this space.

pieces of national coverage
pieces of coverage
visits to the website in one month

The result

Highest performing months in terms of web traffic. We secured 6 pieces of national coverage including the Metro, the Evening Standard, and the Daily Express and 14 pieces of coverage overall. EasyFX has grown as a thought leader in this space and been included in multiple pre-paid currency card reviews alongside their key competitors.

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