Build Delta-EE’s profile so it matched the company’s knowledge and expertise

The brief

When energy consultancy Delta-EE first approached Aspectus in 2017, the objective was clear: build a brand profile that matched its sector knowledge and expertise.

5
Pieces of national coverage in last three months
175+
pieces of quality coverage across national and trade media
60+
Interview and commentary opportunities

The approach

Delta-EE already had a wealth of content, so we developed a media strategy using this as our creative platform. We turned their insights into topical news stories to create a steady drumbeat of activity, which we punctuated with newsjacking and interviews. Over time, we went for bolder angles, leading to regular national media opportunities.

SEE COVERAGE

The results

Delta-EE’s commentary is regularly featured in top tier media including Raconteur, The Next Web and Utility Week. In the last three months alone we’ve secured coverage in the Guardian, Telegraph and Scotsman. Delta-EE is now a key voice on energy policy, including party manifestos and government budgets.

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